JENNY
COLEMAN, ICD.D
President and Co-owner, Equifruit
Equifruit is North America’s leading importer of Fairtrade-certified bananas. Since taking the helm in 2013, Jennie Coleman has led Equifruit through sustained growth, pushing for transparency and equity in banana supply chains. With a deep commitment to social justice, Jennie is a vocal advocate for ethical sourcing, challenging supermarkets and consumers to recognize the hidden cost of cheap bananas. In 2024, Jennie was named Canada’s Most Admired CEO by Waterstone Human Capital.